Beyond “Gangnam Style”: Does PSY Still Make Music?

When the catchy horse-riding dance of “Gangnam Style” took over the world in 2012, PSY (Park Jae-sung) became a living pop-culture phenomenon. He shattered YouTube records, introduced millions to the concept of viral K-pop, and etched his name into music history.

More than a decade later, casual music fans often wonder: Does PSY still make music, or was he a one-hit global wonder?

The short answer is a resounding yes. PSY never stopped creating, and today, he remains an absolute powerhouse in the Asian music industry—not just as a recording artist, but as a visionary mogul.

From Global Phenomenon to Label Boss

Following the whirlwind success of Gangnam Style and his subsequent global hits like Gentleman and Daddy, PSY shifted his career trajectory to have a deeper, structural impact on the industry.

In 2019, he founded his own entertainment agency and record label, P NATION. Rather than fading into retirement, PSY stepped into the role of mentor and executive producer. Under his guidance, P NATION has housed and launched several prominent K-pop acts and soloists (such as Jessi, Crush, Heize, and TNX), applying his decades of industry experience to shape the next generation of talent.

His Return to the Studio: Psy 9th and “That That”

While producing other artists kept him busy, PSY didn’t hang up his microphone. In 2022, he dropped his ninth full-length studio album, aptly titled Psy 9th—his first release in five years.

The lead single, “That That,” proved that PSY hadn’t lost his Midas touch. What made the track even more exciting was that it was co-written and co-produced by Suga of BTS, who also featured in the wildly entertaining, Wild West-themed music video.

The collaboration bridges two generations of global K-pop icons. “That That” became an instant viral hit, dominating charts globally and proving that PSY’s signature high-energy dance style and witty lyricism are as potent as ever. The album also featured heavy-hitting collaborations with other top-tier artists like Zico, Crush, Hwasa, Tablo, and Sung Si-kyung.

The True King of Live Performance: “Summer Swag”

If you want to understand PSY’s current musical footprint, you don’t just look at streaming numbers—you look at ticket sales.

PSY is widely regarded as one of the greatest live performers in South Korea. His legendary annual concert series, “SUMMER SWAG” (an massive, stadium-scale water festival tour) and his winter “All Night Stand” shows sell out completely within minutes. Fans travel from all over the world to experience his unstoppable stamina, multi-hour setlists, and fierce dedication to crowd interaction. Rather than slowing down as a veteran act, his live tours have only grown in scale and ambition.

What’s Next for PSY?

PSY continues to balance his multifaceted career as an entrepreneur, hitmaker, and festival headliner. He routinely takes strategic pauses between major musical eras to craft grand projects—taking breaks from his annual concert schedules specifically to conceptualize and build his next big artistic chapters.

Ultimately, PSY is far more than a 2012 meme. He transitioned successfully from a global viral sensation into a revered industry veteran, label head, and enduring icon who continues to write, produce, and shake up the music world on his own terms.