The Age of Customised: Why One-Size-Fits-All is Becoming a Relic of the Past

Remember when buying a pair of sneakers meant choosing between white and black, hoping your exact size was on the shelf? Or when ordering furniture required accepting whatever fabric upholstery the manufacturer deemed trendy that season?

For decades, modern commerce was built on the altar of mass production. It was efficient, scalable, and—above all—cheap. But as we move deeper into the 2020s, a quiet revolution has taken over. We are living in the Age of Customised.